So that’s not really fair to Jim Farber, who was just calling it like he saw it while also using Kim Kardashian as a stand-in for everything that’s wrong with popular entertainment. But in a 2011 review of “Jam (Turn It Up)” he laid waste to the song while also admitting that it didn’t really matter what he thought because the act of him writing his review basically played into her media machine.
“In a cynical way, everybody wins in a situation like this. Kim gets more attention (her entire raison d’etre) while listeners get to chortle and feel superior. In a (slightly) deeper way, it takes attention from more important things we could all be doing – like, say, sleeping.” That being said, her singing career basically stalled after the death rattle of “Jam (Turn It Up).”